List Management

We can help mailing list management companies, list management companies, direct mailing list and business mailing list companies with wide range of list management services or Data Management services.

We can work with you to update and maintain your mailing list as per your requirement on monthly/quarterly/yearly basis to keep it up to date and reduce the undeliverable mails

We can engage with you and provide services as….

• • Address Standardization.

  USA data files

  This process can help your mailing list database/files to standardize the address as per the format that is accepted by the USPS. We can help you processing your database/files for address standardization or address correction process to find out for the valid and invalid mailing addresses and reduce the undeliverable mails.

  INDIA data files

  This process can help your mailing list database/files to standardize the address by updating the address with missing/wrong Pin codes, City, State.

• • NCOA (National Change Of Address)

  USA data files

  Every year millions of people change there addresses. This makes your database outdated and creates obstacles in maintaining a high quality mailing list that tracks customers who move.

  This process can help you to find out those moved addresses and keep your mailing list database up to date and reduce the undeliverable mails.

  Benefits of washing your database against the National Change of Address file :

• • Reduces your customer loss rate
• • Increases your mailing list accuracy
• • Decreases your mailing costs
• • Reduce undeliverable and duplicate mail pieces
• • Check Household/Individual movers
• • Generate CASS report

• • Merge-Purge - Duplication Elimination

  Merge purge or duplication elimination is the process of combining two or more lists or files, and identifying and eliminating the duplicates records from the list.

  Duplicates can be eliminated based on different combinations :

  This process can help your mailing list database/files to standardize the address by updating the address with missing/wrong Pin codes, City, State.

• • Household level (same surname and address)
• • Individual level (same first and last name and address)
• • Individual level with Age or DOB filtration
• • Address level (same address, disregarding name)
• • Any other criteria as per requirement.

• • Key coding

  A key coding or key code refers to a series of characters/numbers translated to create a key coded value.

  Fields/attributes in your mailing list database can be key coded as per the rules/instructions provided by the client.

• • Suppression

  The mailing list files provided to the client may contain the same name/address information which has already been provided to that client in the previous list, this brings down the response level for that mailing list.

  This process helps to eliminate or suppress the previously provided information from your current list and provide the client with unique records to increase the response level of the list.

• • Profile Analysis

  Profiling is a basic analysis service that allows clients to learn more about their customers by enhancing client data against benchmark information and a series of reports are created that outline key findings. These reports along with newly enhanced data enable clients to make more intelligent decisions regarding customer segmentation and prospect selection.

• • List Enhancement

  USA data files

  List enhancement or mailing list enhancement is the process of adding or appending data to your list by running against other list or Database at each individual level record to add the value to your current list. For Example, demographic data or Lifestyle data enhances the value of your list for the best prospects.

  INDIA data files

  List enhancement or mailing list enhancement is the process of adding or appending data to your list with details like Title, Pin Codes, City, State, and Gender Determination.

• • Name parsing

  Name parsing is the process of parsing the names pertaining in one filed into multiple fields, the most common example for this is Full Name. For Example

  Before Parsing	After Parsing
  Full Name	Title	First Name	Middle Name	Last Name
  Mr. Jimmy. E. Jones	Mr.	Jimmy	E	Jones

  There are many combinations involved while parsing the names to for the best possible result.

• • Layout matching and File conversion

  You may have files containing millions of records but you are not sure of exact location of your fields in the files or you want to rearrange the data in the file to a specific sequence of fields in the file, the layout creation helps you to re-arrange the data in your file from the current sequence to a new sequence based on the new layout provided.

  Further the same file can also be provided with the output format as fixed length format, comma delimited format, tab delimited format or any other format as requested by client.

• • Data cleansing or Data scrubbing

  Data cleansing or data scrubbing is the process of detecting and removing corrupt or inaccurate records/data from the file or database. This helps to keep you data clean by identifying and removing incorrect, inaccurate, and irrelevant data from the file/database.

• • Online count system or Real Time count system

  Online count system provides the list management companies a real time search within their database with just a few clicks. This enables the sales team to produce instant searches\counts for the clients, thus leading to higher client satisfaction.